Volvo S90 Officially Discontinued in India – What Went Wrong with the Flagship Sedan?
It’s official – the Volvo S90 officially discontinued in India as of June 2025. As someone who has long admired the Scandinavian take on luxury, this news came as a bittersweet moment. The S90, once hailed for its subtle elegance, safety-first approach, and minimalistic cabin, is now no longer part of Volvo’s India lineup.
While it’s not shocking for industry insiders—especially with the direction the Indian market is headed—it’s still worth reflecting on what made the Volvo S90 special, why it failed to catch on in India, and what this move says about the brand’s future.
A Gentle Giant: What Made the S90 Stand Out
When it first arrived in India, the Volvo S90 was a breath of fresh air among its more aggressive German rivals. Priced around ₹68 lakh (ex-showroom), the S90 was positioned as a flagship sedan offering a unique take on luxury.
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Key highlights of the S90 included:
- A 2.0L mild-hybrid petrol engine
- 7 airbags and advanced ADAS safety systems
- Massaging ventilated seats
- Four-zone automatic climate control
- A crisp Bowers & Wilkins premium sound system
- Clean, minimalist Scandinavian interior design
- 360-degree camera and semi-autonomous features
Compared to the BMW 5 Series or Mercedes-Benz E-Class, the S90 focused more on comfort and serenity rather than sporty handling. It was ideal for those who wanted to be driven in comfort, rather than to race down highways.
So why is the Volvo S90 officially discontinued in India, despite all these luxuries?
Why Volvo Discontinued the S90 in June 2025
According to reports from News18, MotorBeam, and V3Cars, Volvo’s decision to pull the plug on the S90 comes down to three core reasons:
1. Low Sales in India
While exact S90 sales numbers were never openly published, they always lagged behind the segment leaders. In 2023, Volvo’s total passenger car sales in India stood at just 2,423 units, and a majority of those were SUVs like the XC40 Recharge and XC60. The S90 simply didn’t attract enough buyers to justify its continued presence.
2. Shift in Consumer Preferences
Let’s be honest—sedans are no longer the top choice in the Indian luxury car market. Consumers are moving toward SUVs, which offer higher ground clearance, road presence, and more practicality for rough Indian roads. With buyers choosing XC60 or XC90 over a sedan, the S90 became the odd one out.
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3. Volvo’s Global Shift to EVs and SUVs
Volvo has been clear about its future: it’s going all-electric and SUV-heavy. The Swedish carmaker has already launched electric models like the EX30 and XC40 Recharge, and globally it plans to be a fully electric brand by 2030. Discontinuing the S90 aligns with that strategy. Maintaining a low-selling ICE sedan doesn’t make sense in a market Volvo is trying to future-proof.
So, with all these signs pointing in one direction, it’s no surprise that the Volvo S90 officially discontinued in India in June 2025.
Will It Be Missed?
Yes, and no.
From a numbers perspective, the impact will be minimal. Very few Indians actually bought the S90, especially when other options like the Mercedes E-Class offered more brand value and road presence. But from a design and comfort standpoint, the S90 was unmatched. It offered a calming, almost meditative experience inside, with zero clutter, thoughtful ergonomics, and a kind of quiet confidence that German brands don’t always deliver.
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For buyers looking for understated luxury with world-class safety, the S90 was the connoisseur’s choice.
The Bigger Picture – Volvo’s Strategy for India
Now that the Volvo S90 officially discontinued in India, the brand’s India portfolio consists mostly of SUVs and EVs, such as:
- XC40 Recharge (EV)
- C40 Recharge (EV Coupe SUV)
- XC60 (mild-hybrid petrol)
- XC90 (luxury SUV)
This reflects what Indian luxury buyers are demanding today: high-riding, tech-packed, and greener vehicles. The sedan may return someday—perhaps in all-electric form—but for now, it’s goodbye to Volvo’s most elegant offering in India.
Final Thoughts on Volvo S90 Officially Discontinued in India
As someone who has followed the Indian automotive space closely, I can say that the Volvo S90 officially discontinued in India marks the end of an era of old-school, comfort-first luxury sedans. The S90 never screamed for attention, and maybe that’s why it got overlooked. But those who did choose it, know what they’re losing—a reliable, luxurious, and serene experience that was uniquely Volvo.
If you’re someone still looking to buy one, you might find a few leftover stocks or great deals in the pre-owned market. And in that case, the S90 could still be a smart buy—for those who prefer quality over quantity.